FSG tried to trademark ‘Allez, Allez, Allez’

Liverpool Football Club’s owners Fenway Sports Group (FSG) tried to trademark ‘Allez Allez Allez’, words from the popular chant that is often heard sung from the Kop.

The club filed an application with the Intellectual Property Office towards the end of last year but eventually withdrew it. The words aren’t exclusive to Liverpool as more than half a dozen clubs around the world have chanted it for decades.

Supporters recently expressed disgust when it was revealed that the club had applied to trademark ‘Liverpool’. Supporters’ union Spirit of Shankly issued a statement via their website that said they were “alarmed to learn of club owners FSG’s plans to attempt to copyright the name ‘Liverpool’” and added that the application “must be stopped”.

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“For decades, local traders outside of Anfield have sold scarfs, hats, T-shirts etc and for many it’s their sole source of income,” read the statement.

“Scores of those T-shirts have been, and still are, happily worn by players, past and present. These traders provide a vibrant alternative to the club’s official merchandise and are bought by thousands of fans every matchday. What happens to them? The list goes on.”

It has now come to light that the club applied to trademark ‘Allez Allez Allez’ and even ‘6 times’, as a result of last season’s Champions League success.

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