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3 Tips for Building the Perfect Business Website

Online presence is one of the most important things you can do for your business. One way to get started is to get a website to showcase your business and products. According to the recent internet live stats, there are more than 1.98 billion websites currently online. Out of all these, approximately 200 million of them are active which makes the competition quite high. So, how can you build the perfect website for your business? Read on for tips.

Choose the Right Website Elements

When building a website, there are several things you need to have together. For instance, you need a domain name which is your website’s address and identity for the brand. After this, you will need a professional website builder aligned with your business needs.

For instance, if you are looking to design an ecommerce store, consider using an ecommerce website builder. Platforms such as IONOS have incorporated AI assistance in their website builder to assist you in quickly setting up your site. With the IONOS website builder tool for your business, you enjoy 24/7 premium support with a personal consultant. Simply visit the IONOS website and get started with a professional template.

Ensure Proper Navigation and Mobile Responsiveness

A study by the International Telecommunication Union shows that there are more than 8.58 billion mobile subscriptions across the globe. Of all these users, 90% of them primarily use their mobile devices to surf the web, and possibly access your website.

For this reason, you must ensure mobile responsiveness to improve the user experience. If potential customers visit your website but are unable to read or navigate on your mobile site, you risk losing them. Besides losing clients, it also affects your search engine rankings, making it even more difficult for them to find you.

Incorporate the Right Calls to Action (CTA)

If you ask nothing from the clients, nothing will happen. A good website should have clear calls to action on every page. Every CTA should entice the site visitor to do something. The calls to action differ depending on the kind of website you are running.

Those running ecommerce stores can use terms such as ‘Buy Now’, ‘Place Your Order Today’, ‘Get Discounts Here’, or even ‘Sales End Soon’ prompts. On the other hand, an informational blog site can incorporate terms such as ‘Sign Up Today’, ‘Get Our Exclusive Newsletter’, or ‘Download Our Whitepaper’. As you can see, it all depends on what you want them to do. Whatever you do, ensure the calls to action are visible and lead the client to the right website section.

Conclusion

As you can see, arriving at the perfect website doesn’t have to be difficult. Most of it involves keeping things simple and ensuring the design is comfortable for the site visitors. Start by choosing the right website elements such as the domain name, the website builder, and the ultimate design. After this, focus on giving them seamless navigation and responsiveness, especially for mobile users. Don’t forget to incorporate the right calls to action as they help a potential customer know what to do and how to get in touch with you.