It's fairly obvious at least from 2013 that our transfer budget is largely factored on player sales to be able to buy.
In this time period we have been fairly successful, which is all the more alarming that we haven't been able to use the revenue generated from success towards transfers/squad strengthening:
Premier League winners: 19/20
PL runners up: 13/14, 18/19, 21/22
Champions League winners: 18/19
CL runners up: 21/22, 17/18
FA Cup winners: 21/22
League Cup winners: 21/22
LC runners up: 15/16
Charity Shield winners: 22/23
CS runners up: 20/21, 19/20
Europa League runners up: 15/16
Super Cup winners: 19/20
World Club Cup winners: 2019
We've been a consistent in the money spinning Champions League in this time:
20/21 season got to Qtr Finals beaten by Real Madrid.
19/20 season got to Final stages to the round before Qtrs beaten by Atl Madrid.
14/15 season eliminated at group stage.