We will continue to lose out on sponsoship until we win titles and champions leagues again. In my opinion we are just trading on our name and we only do that for so long. The reality is FSG are probably overachieving on sponsorship at the moment. Sponsors want success they don't want their product associated with losers.
this is why I say stanley we no longer rival Manchester United, they blew us out of the water years ago and when you see deals like this taking place it just hammers home how far behind we slipped, we can never compete with them on that sort of level, never. I fully agree with you about living of our past name tho, this is the point I make about us no longer being a big Club in the sense of the word but we are a famous Club, there is a difference.
