The minimum as per the board is champions league qualification.
No club can demand the title because that is tough, plenty variables can go against you, chelsea are chasing the champions leage title, but they fail.
So as far as i remember tMoores ans parry minimum was champions league qualification.
Under Rafa the yanks cant cmplain of revenue, cos he has taken the club to the latter part of teh champions league in all his seasons bar one!
The fans expectations would differ slightly from the owners expectations, owners are after botton line profits. Fans want medals.