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From KopTalk News:

Quote:
Carlsberg are talking to Liverpool executives about a possible stadium naming rights deal.
Having stepped down as the club's kit sponsor, senior management at the company have made it known to Liverpool that they could be interested in a naming rights deal which would help finance the proposed new stadium.
It is reported that the brewer is prepared to match the £100million that Arsenal received for a 15-year deal with Emirates but George Gillett and Tom Hicks are confident that Christian Purslow, the club's MD, can beat that.


I really do not mind having a stadium named after a sponsor, as long as we are able to build a new stadium that could fit 60,000 or even 80,000. after all, names do not count for anything (or even history) if you can't get any trophy.

but if we are getting more money for naming rights sponsorship, I hope we build something as big as Old Trafford. if we are going to wait 2 or 3 years for it to be built, then MORE is BETTER.

I am not sure if this sponsorship deal could get us something more than just cash. I hope we can get a sponsor that would help us in marketing Liverpool's brand, in order to attract more players (youths or seniors) and to increase our revenues from selling merchandises.

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The Carlsberg Stadium, Anfield. Probably the best stadium name in the world!

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Quote:
LIVERPOOL PURSUE £240M DEAL

Reds owners want to smash stadium records


Christian Purslow: Key negotiator

By Chris Bascombe, 19/09/2009

LIVERPOOL are pursuing a £240million naming rights deal to finally kickstart their troubled move to Stanley Park.

Carlsberg's 18-year shirt sponsorship with the Reds ends next year.

But the Danish beer brewers are prepared to match the £100m Arsenal received for a 15-year deal with Emirates.

Yet Liverpool owners Tom Hicks and George Gillett want to smash existing records, asking far more than the Gunners got in 2004.

Hicks and Gillett see the numerous examples of US stadium sponsorship deals as the blueprint for the new Anfield.

The New York Mets baseball team and New Jersey Nets Basketball side currently claim the most lucrative naming rights deals.

They both secured a 20-year contract with Citi Group and Barclays worth £240m respectively.

Both Dallas Cowboys and the New York Giants are negotiating similar returns for their new arenas. Liverpool are confident they can at least match the £12m-a-year which the top US franchises have secured, and will be looking to top them.

The club wants new partners on board well before completion of the arena, which is on hold due to the recession, but which the owners insist is merely delayed rather than cancelled.

New Reds managing director Christian Purslow sealed a record- breaking £80m shirt deal with Standard Charterd - and Hicks and Gillett know such lucrative deals are key to restoring stability at Liverpool.

The underfire Kop owners have launched a serious charm offensive over the last few days to try to win back the trust of the supporters.

Until the levels of debt at the club are reduced, they will continue to be perceived cynically for the broken promises of the past.

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60,000 is a very bare minimum we need imo ..... really we need bigger than that ..... either way it has to be possible to expand or it is pointless building it and then ending up in this situation again in 20 years time when the stadium is out of date

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I agree....70.000+ is what we need...


Life is only a dream and we are the imagination of ourselves.

http://www.youtube.com/watch?v=fbRmJ_2nqyg
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If you look at lfc.tv it says:

"We will use this period productively and progress the proposals for the stadium to increase its capacity to 73,000 seats."

http://www.liverpoolfc.tv/newstadium/

Last edited by thekop_swede; 20/09/09 10:56 PM.

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Originally Posted By: Scannerman
The Carlsberg Stadium, Anfield. Probably the best stadium name in the world!


Haha nice one Scannerman! I see you like your Carlsberg beer!

Would be a nice catchy phrase to the new stadium advertising though!

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Originally Posted By: cinelli99
Originally Posted By: Scannerman
The Carlsberg Stadium, Anfield. Probably the best stadium name in the world!


Haha nice one Scannerman! I see you like your Carlsberg beer!

Would be a nice catchy phrase to the new stadium advertising though!


I used to like it, but don't drink anymore(medical reason, boring really!)

It would sound a lot better than the Chang Stadium, Kirkby though!

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thought they would be the tesco value range stadium, kirkby wouldn't they? wink

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I will only hate them less if they give Rafa something to play with in return.

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