From KopTalk News:
Carlsberg are talking to Liverpool executives about a possible stadium naming rights deal.
Having stepped down as the club's kit sponsor, senior management at the company have made it known to Liverpool that they could be interested in a naming rights deal which would help finance the proposed new stadium.
It is reported that the brewer is prepared to match the £100million that Arsenal received for a 15-year deal with Emirates but George Gillett and Tom Hicks are confident that Christian Purslow, the club's MD, can beat that.
I really do not mind having a stadium named after a sponsor, as long as we are able to build a new stadium that could fit 60,000 or even 80,000. after all, names do not count for anything (or even history) if you can't get any trophy.
but if we are getting more money for naming rights sponsorship, I hope we build something as big as Old Trafford. if we are going to wait 2 or 3 years for it to be built, then MORE is BETTER.
I am not sure if this sponsorship deal could get us something more than just cash. I hope we can get a sponsor that would help us in marketing Liverpool's brand, in order to attract more players (youths or seniors) and to increase our revenues from selling merchandises.
