I hear you but at this stage in this career, he does not have the speed to beat his man. if he was to play in the first team now, it would have to be in the middle.
Joe cole needs to be playing in a team that's high on confidence and playing good football. People seem to forget that joe was constantly put on the wings for Chelsea and England, and he hasn't played much football in the middle in his career.
Me personally, i'd rather kept benayoun than sign cole if given the choice. Cole is past it injurys have took it's toll on him and the managers who he's played for don't rate him in the middle for a reason, even Roy