Stopped buying the kit last year as my contribution to motivate the owners to leave. They are here for the bucks which is generated from TV rights, ticket sales and merchandise. Less revenue would mean less money for them and difficulty to pay the debt, therefore, their best option would be to sell at best price they can get, else, the bank takes over. You could say that nobody would wish to buy from them as the club does generate enough revenue, but, if any potential owner has the support of the fans, then it would make sense for them to buy the club as fans (me included) will buy merchandise + tickets.
