OOTs you mean out of towners?
supposed im classed as an out of towner, i work at the ground but i live over the water in wallasey. can totally understand what he's sayin though. the prices have been upped because of tax apparently, but the club is struggling. you can't say that there aren't enough fans to fill the ground, theres always been a heavily exended waitin list for season ticket holders and they have been in high demand for a long time.
last season was a huge shock to us all for a team that were expected to challenge for the title, it simply couldnt have gone any worse. i think when you weigh it up the frustrations/negativity/uncertainty surrounding the club has played a major part for the fans not to renew their season tickets too. if we had come 2nd in the league again or won one of the cups would they still feel the same way? i doubt it.
the new stadium is for the future and its vital that its built for the long run. think about it...
lets say the average attendance at anfield is 44,000 (just for arguments sake).
44000 X 45 = £1.98m X 18 (home games per season) = £35.64M
thats just on the league alone, no cup games reserve games etc.
with a new stadium...
60000 X 45 = £2.7m X 18 = £48.6m
its nearly a 1/3 increase in revenue. once its built it will pay for itself within years. add tv rights, sales, merchandise, sponsorship etc to that you've got some very healthy numbers. if the debt is cleared the club will be self sufficient without the need of further investment. thats were the top quality signings cme into it. theres alot of [oops] off fans at the moment but if it was built it would be full every home game. its still number one prioity simple as (sorry to bore you with the long winded post)