Good read but loads of things still need to happen to elevate them to even a mid table PL status.
Valued at £50m to £70m is probably the key to this. Big city compared to the likes of say Bournemouth, Brighton, Norwich and a lot cheaper go acquire than those of the likes of Southampton, Sheffield Utd or Watford.
They have been in Championship for some time now. Could take more than a bit of money to change it round although it has been done at Wolves very successfully.