The game is being ruined down below the Premier League, because of its exposure, money and glamour of the Premier League it has had a detrimental effect on the lower league Clubs attendence wise. Years ago hotbed Clubs like Sheffield Wednesday, Middlesborough and Nottingham Forest all had big average crowds but it a completely different matter now. If you drop further down the leagues you have the fans of the likes of Hartlepool United and Carlisle United supporting Newcastle United, Huddersfield and Rotherham going towards United and City, Walsall towards the Villa and your Luton and Milton Keynes towards your big London Clubs. I think the Premier League and its worldwide marketing machine has created a bit of a monster and the are now killing the game underneath the top tier. Wouldn't be suprised if over the next 10 to 15 years we will lose a whole division because fans would rather support a Premier League Club. I am not really qualified to give a reason why a person would turn there backs on there own Club and go and support the club of another City maybe the question would be better answered by people in here, just my take on it and my opinion alone...