Sorry for the owners but they aren't getting the "four times" as much as they wanted!
"LIVERPOOL FC was today valued at around £530m.
The figure, provided by reputed American business magazine Forbes, was substantially lower than the amount Reds co-owner Tom Hicks has suggested he wants for the Anfield club.
Mr Hicks and business partner George Gillett officially put Liverpool up for sale last week, just over three years after they paid the Moores family £219m to buy Liverpool.
The Texan businessman said at the weekend he expects to “make four times my money”.
He added: “Liverpool will be the most profitable investment I have ever made.”
It is thought Mr Hicks wants at least £600m.
Recent interest from New York-based fund management firm the Rhone Group only valued Liverpool at around £300m.
Although this is far lower than Forbes’ valuation, the magazine suggested Mr Hicks is being very optimistic.
Their figure of $822m converts to just under £532m.
Forbes also highlighted a 19% year-on-year drop in Liverpool’s value.
Supporters groups responded cautiously to the news Mr Hicks and Mr Gillett are prepared to cut their losses after a turbulent tenure in which the club was saddled with debt.
There is a mood among fans that potential investors will be put off if Liverpool is over-valued.
This latest valuation provided on Forbes’ list of the world’s 20 most valuable football clubs will be seen as more realistic, making the club a more attractive proposition.
British Airways chairman Martin Broughton has been brought in to help broker a quick sale of the club.
Mr Broughton said last week he is hopeful of achieving his target within months."
