Well he doesn't love football, he doesn't love Liverpool city but he does love to make money, that's why he's here. He'll do what he reckons will give him the best ROI at minimum or at the least risk. If that requires him to play smoke and mirrors and manage expectations that's what he'll do. It's a safe bet that nothing he does is for the love of LFC or it's long term future, everything he does is with an eye to ROI. As you've said yourself if we we're in his shoes and coming from where he's coming from, business wise, we'd do the same thing ourselves. Hard to believe some fans can bring themselves to believe he's here because he loves us, and will only ever do what's in our best long term interests. He'll do what's in his own best interests at any time he considers suits him best.