Its a spectacular city to be fair as a starting point
Weather is a bonus
Language is a bonus for most South American players
History and prestige of the club
Guaranteed to be competitive at the highest level year in year out
He is probably a fan of Barca too and getting away from the British press would help too, there will be a honeymoon period with the Catalan press for at least a few months. LFC cannot match the prestige of Barca and Real, in fact, even United can't.