One thing I have started to do is bet against us every week. My logic being the following;
Villa are 3/1 to beat us tomorrow . I put £10 on which I really hope I lose. However if it does happen I get £30 to dull the pain a bit.
If we win, it is well worth losing a tenner, if we lose I get an afternoon in the pub.
If we draw, I can live with it :-)
Try it, it works!