Following consultation with our Supporters' Committee, Liverpool Football Club will be making every effort to finish the 2013-14 Barclays Premier League campaign in the top 4.
Starting with our upcoming fixture at Villa Park, we will instil this expectation in our staff. More importantly, we will convey a message that we believe in their capabilities and ability to achieve the goal.
The move follows a dire transfer window which we seemed to have messed up, and regular comments from the club management about how big the task is - comments which can only cause doubt in the players minds.
Before taking a decision to get a grip, LFC liaised with the club's Supporters' Committee to hear its views. We came to realise that fans don't want to hear [oops] excuses for a lack of ambition and progress. The club has subsequently taken the decision that fans would prefer a some positive steps in the right direction both on and off the pitch.
Managing director Ian Ayre said: "We the management team will get our act together else we'll resign and let others more capable step in and do the job.
"This means sorting out the attitude throughout the club regarding our expectations. We will no longer take the fans for fools about any matter, whether that be our footballing ambitions, stadium plans or ticket prices. We will be judged by our deeds and the results as opposed to our words"
