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Joined: Jun 2011
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Hey all,

Just wanted to take a quick look at te apparent change in our transfer strategy an whether it is a plausible and good idea.

Looking back 2,3 even 4 windows ago, we have had a tendency of going in for weak clubs or relegated clubs star players, for example, Joe Allen, Charlie Adam, reported interest in Ince, Clint Dempsey, Konchesky, Jovanovic etc.

Lately, or more accurately in the last window, we seem to have made a shift towards towards buying top clubs bench warmers and might I added with great success. Herein might lie a secret to another successful transfer window.

Firstly, players who aren't playing regularly are not priced as high as those who do and before anyone says " that's because they aren't as good", I ask you to take a look at how well young Coutinho and Danny have performed. If we take a look at the benches of some of the top clubs around Europe I believe there are some real bargain buys to be found. The likes of Paco Alcacer, Kolarov etc.

What are your thoughts? Do you think this is a coincidence or do you believe FSG and BR have intentionally made this switch in emphasis? Whatever it is, I like it and think it bodes well for our future.


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I'd like to think that the only strategy is to buy 'very good players'. All this sh!t about being a certain age, having certain stats, being from a certain country or league, or anything else is over complicating matters. It's all well and good trying to buy good players with good resell value but what's the point? If a player is good enough for us to be able to sell him at a handsome profit then we surely we should be keeping him?!
The cynic in me says that we are a selling club, but that it is a planned strategy to make FSG money.

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Originally Posted By: Carheex
I'd like to think that the only strategy is to buy 'very good players'. All this sh!t about being a certain age, having certain stats, being from a certain country or league, or anything else is over complicating matters. It's all well and good trying to buy good players with good resell value but what's the point? If a player is good enough for us to be able to sell him at a handsome profit then we surely we should be keeping him?!
The cynic in me says that we are a selling club, but that it is a planned strategy to make FSG money.

Agreed Carhex, I hope we're both wrong, but this strategy looks very like that of a selling club, time will tell I suppose and to some extent the dealings in the upcoming window.

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Originally Posted By: Coutihnominator!
Hey all,

Just wanted to take a quick look at te apparent change in our transfer strategy an whether it is a plausible and good idea.

Looking back 2,3 even 4 windows ago, we have had a tendency of going in for weak clubs or relegated clubs star players, for example, Joe Allen, Charlie Adam, reported interest in Ince, Clint Dempsey, Konchesky, Jovanovic etc.

Lately, or more accurately in the last window, we seem to have made a shift towards towards buying top clubs bench warmers and might I added with great success. Herein might lie a secret to another successful transfer window.

Firstly, players who aren't playing regularly are not priced as high as those who do and before anyone says " that's because they aren't as good", I ask you to take a look at how well young Coutinho and Danny have performed. If we take a look at the benches of some of the top clubs around Europe I believe there are some real bargain buys to be found. The likes of Paco Alcacer, Kolarov etc.

What are your thoughts? Do you think this is a coincidence or do you believe FSG and BR have intentionally made this switch in emphasis? Whatever it is, I like it and think it bodes well for our future.



I think you are looking too much for signs, we just need to buy good players (the best if possible) in the positions we need them. Putting a strategy on players not playing in good clubs or players playing in bad clubs doesn't make sense to me, yes we need to look for bargains but should not restrict our view based on non footballing characteristics.

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I'd avoid speculating that we're a selling club seeings as we haven't gone out and sold any of our key players. But the proof of FSG's intentions will definitely be seen this summer. I can see both sides of it and understand their trepidation at splashing huge cash again after Kenny spunked the most money we've ever had to spend just a year before. Last summer was a disaster in terms of transfers, but January was much more positive. We didn't look at buying really cheap or young for the sake of it. We made two measured purchases, in the Coutihno and Sturrudge, at £25m for the pair.

We're never going to be bidding huge (at least not for a very long time) for the Falcao's and Lewandawski's of this world. But if we can conduct good business EARLY in the summer and buy quality then we could have a really good next season.

We can't afford to be wasting precious £15m+ on the Joe Allen's. We need known quality at a reasonable price. If youth is on their side then even better.

If we make one 'marquee' signing, I really hope it's a centre back with some pedigree.

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I was wondering about that? How are we deemed a selling club, by our own fans, when since FSG came in, we haven't sold one key player, bar Torres, who wanted to leave and let's admit it, for 50mil, few would have said no.


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Originally Posted By: Coutihnominator!
I was wondering about that? How are we deemed a selling club, by our own fans, when since FSG came in, we haven't sold one key player, bar Torres, who wanted to leave and let's admit it, for 50mil, few would have said no.

Funny I wouldn't have called Torres a key player considering he done fu-k all for two years before we sold the pouting plonker! And I would have thought some of the several others we let go (and didn't replace) since then, were much more key to our welfare than Torres.

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Originally Posted By: Carheex
I'd like to think that the only strategy is to buy 'very good players'. All this sh!t about being a certain age, having certain stats, being from a certain country or league, or anything else is over complicating matters. It's all well and good trying to buy good players with good resell value but what's the point? If a player is good enough for us to be able to sell him at a handsome profit then we surely we should be keeping him?!
The cynic in me says that we are a selling club, but that it is a planned strategy to make FSG money.


I also think getting bogged down in one strategy or another means you are restructing your shopping options. That said you do need a plan. The fee whilst important seems to play less of a part than wages which is where the problems are magnified.

let me explain;

a 25mil player(26yrs old) over a 4 year contract at 140k per week costs 54mil over his contract with more than likely a reduced sell on fee.

a 13mil player(22yrs) on a more modest 50k per week over 4yrs costs 23.4mil thats a whopping 30mil difference. At 26yrs old the player will also have a sell on value.

The majority of the playing staff at the club are on modest wages. Allen, Henderson, Sturrdige, Coutinho, Sterling, Wisdom, are max 70k per week. The balance is certainly better now and in fairness the quality as well.

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Originally Posted By: Coutihnominator!
I was wondering about that? How are we deemed a selling club, by our own fans, when since FSG came in, we haven't sold one key player, bar Torres, who wanted to leave and let's admit it, for 50mil, few would have said no.


Simple really. IF our plan is to only buy young players that will have a higher resell value then that suggests our strategy is one that is more orientated towards profit than success. If we weren't aiming to be a selling club then why the emphasis on future profit? We should be aiming to keep our better players, not increase their value and sell them on.

When signing a player, the only consideration should be whether he is the best we can get - why are we planning/contemplating his exit before he's even arrived.....unless we ARE a selling club?


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Originally Posted By: Carheex
Originally Posted By: Coutihnominator!
I was wondering about that? How are we deemed a selling club, by our own fans, when since FSG came in, we haven't sold one key player, bar Torres, who wanted to leave and let's admit it, for 50mil, few would have said no.


Simple really. IF our plan is to only buy young players that will have a higher resell value then that suggests our strategy is one that is more orientated towards profit than success. If we weren't aiming to be a selling club then why the emphasis on future profit? We should be aiming to keep our better players, not increase their value and sell them on.

When signing a player, the only consideration should be whether he is the best we can get - why are we planning/contemplating his exit before he's even arrived.....unless we ARE a selling club?



Or by selling players at inflated values then we can become self sustainable. This is not new to LFC -Keegan, Rush, Souness were all sold when in their prime for inflated fees. each time the money was invested back into younger players for less outlay. Shanks had initiated this after seeing his first team grow too old and lose hunger and value. Out went Lawrence, st john and yates and in came Clemence ,Keegan, Heighway and thompson(peter).
this is the smart way to run a club

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