Its the same with the league title why bother trying to win a league title the cost return ratio does not work. This even could aplly to the champions league qualification. In a room in boston yu can bet just keeping us where we are now and exploting the gulliable fans on the back of something we did 25 years ago was (and is) being discussed
Definitely. For LFC to challenge for the title we would need to spend ENORMOUS amounts of money - FSG simply don't have that kind of clout. Even if they did find the required money, the return wouldn't justify the outlay so it would be a bad investement......unless they did it out of love for the club, and we all know their heart is elsewhere.