KopTalk.com Forums Football Liverpool FC Forum Tom Werner article from 2011....

http://www.liverpool-kop.com/2011/10/liverpool-chairman-tom-werner-i-didnt.html


Summary:
He didn't want FS(NESV) to buy Liverpool
He was bored listening to our history
FSG are in it for the money

Not feeling the love from our American friends

Different cowboys, same hats.

I suppose we can take that to mean they're in it for what they'll take out of it, so that explains why they're so engaged with sponsorship and marketing as that's income they can pocket, while they show little inclination to spend on a decent sized stadium or in signing quality PL ready players, as that's money out of their pockets.
It's interesting to note they used an local American investment bank for advice when pondering the purchase, they only investigated it in terms of an business investment but paid no heed to the complications associated with running a football club in the EPL, something they new nothing about, and now two years on they're floundering and having to turn to our greatest rival for advice! And these heads are supposed to be shrewd business brains???

It's a worry alright.

I am sure they are good at what they do but in the case of Liverpool I think they are about to come a cropper. Know your customers first rule of business. They are concentrating on overseas and sponsorship which is fine but don't neglect the core home support for without that the club is nothing.