Yes, because everyone wants to sponsor a club where the fans chant aaunst the sponsors. Makes perfect sense.
Past caring about success of the club on the field marko it's about the clubs survival now both financially and culturally. If we are not successful in order to change the way the game has gone then that's fine by me, in any case what have we to lose we will never catch man utd now
So because you were fortunate enough to see the glory years, and had the opportunity to see the team week in week out for so many years, we should now reduce prices to help the local fans and maybe drop into mid-table obscurity because we've had our time in the sun?
Some of us inferior fans weren't so lucky and do actually want the team to be successful, even if it is from hte comfort of our armchairs. It's very unfair to increase it so much, but football is the way it is, the world is the way it is and we've all let it happen, so we need to increase income to catch up the big boys.
I can see why people are annoyed at the sudden outcry for solidarity.