If it's just extra 2m quid revenue for the club, I would vote against the increase. What's the point of incurring the wrath of the fans (who have been supporting the team for years) just to earn that extra 2m? It doesn't make sense. I'd rather they raise the funds via stadium naming rights or something. Surely they are more creative than that? And price increase would surely be the last resort to raise revenue???
How many of those fans will the increase affect though? and is it a significant enough increase to keep them away for good?
For some, it will be the straw that breaks the camels back and they probably won't go to anfield again. I can't that many loyal lifelong fans doing that though.
For others it will only be a small increase which will be seen as worthwhile for the bigger picture.
If the price increase causes 2,000 fans to turn their back on the club, do we have 2,000 fans waiting to take their place...?