Disagree Marko, we make say 1.4 million per home game this is enough to cover player wages and what not, Mighty is dead right in what he said and i'm not a local either
Is it enough to cover player wages, cooks, doctors, cleaners, secretary's, media officers, coaches, managers, photographers, groundsmen, ticket office, stewards etc etc etc wages? Add onto that water and electricity, phone bills, boots, kits, balls, travel expenses etc etc. You'll soon find that 1.4 million isn't even the tip of the iceberg...the network of people working for LFC both home and abroad is giant, you obviously don't have a fair understanding of it's size.
Now match sales alone will not cover all those expenses. For that you need sponsorship. Sponsorship which demands a tv audience...a tv audience which is only present if you have a global fan base. No company wants to sponsor you and advertise to 45 000 at the stadium only, if they can go to another club and advertise to millions worldwide.
You gotta think about this from a business perspective and try be logical.