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Joined: May 2010
Posts: 12,422
1st Team Regular
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1st Team Regular
Joined: May 2010
Posts: 12,422 |
LFC appoint new digital media and TV chief
4th Feb 2013 - Latest News
Liverpool Football Club has appointed Matthew Baxter as the club's new Chief Media Officer to head up its digital media and TV operations.
Baxter brings a wealth of global digital media experience having held senior positions in well-known TV businesses including Warner Bros International Television and Walt Disney, and was part of the Fox Kids launch team in Europe.
Most recently, Baxter has been working as Senior Vice President of MGM Networks - where he worked across the commercial spectrum, with an emphasis on sales and marketing, creating and launching TV channels and MGM businesses around the world.
Ian Ayre, managing director, said: "Our digital media and television operations are a crucial component of the club's future brand and commercial development.
"Matthew will have global responsibility for establishing a world-class television and digital media business by further developing our digital platforms domestically and internationally.
"This is a key appointment in our digital strategy to create further engaging content for our growing global fan base."
Liverpool announced earlier this month that the club have overtaken Barcelona as the world's most globally active club on the social media platform Twitter, launching eight new local language Twitter accounts in just two months.
On the digital video platform, the club is also leading the way having recently become the first football club to launch an official page on iTunes, enabling fans to download their favourite programmes to Apple devices.
Baxter said: "It's a real honour to join the team at an organisation that is steeped in history and has enormous global appeal.
"There is a real opportunity to build on the existing platforms and develop the club's digital and TV strategy to further modernise this hugely potential asset."
Baxter is British, married to Louise and has three children. He will be relocating with his family from his home in London and joins the club on Monday, February 4. He will be part of the club's senior management team.
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Joined: Jul 2011
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Under 16 Player
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Under 16 Player
Joined: Jul 2011
Posts: 100 |
Baxter brings a wealth of global digital media experience having held senior positions in well-known TV businesses including Warner Bros International Television and Walt Disney, and was part of the Fox Kids launch team in Europe. Insert your own joke about our Mickey Mouse owners/club here  Welcome to LFC Matthew Baxter, first bit of advice - don't threaten a fan
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Joined: Jun 2010
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Under 16 Player
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Under 16 Player
Joined: Jun 2010
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Joined: Aug 2012
Posts: 506
Under 18 Player
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Under 18 Player
Joined: Aug 2012
Posts: 506 |
LFC appoint new digital media and TV chief
4th Feb 2013 - Latest News
Liverpool Football Club has appointed Matthew Baxter as the club's new Chief Media Officer to head up its digital media and TV operations.
Baxter brings a wealth of global digital media experience having held senior positions in well-known TV businesses including Warner Bros International Television and Walt Disney, and was part of the Fox Kids launch team in Europe.
Most recently, Baxter has been working as Senior Vice President of MGM Networks - where he worked across the commercial spectrum, with an emphasis on sales and marketing, creating and launching TV channels and MGM businesses around the world.
Ian Ayre, managing director, said: "Our digital media and television operations are a crucial component of the club's future brand and commercial development.
"Matthew will have global responsibility for establishing a world-class television and digital media business by further developing our digital platforms domestically and internationally.
"This is a key appointment in our digital strategy to create further engaging content for our growing global fan base."
Liverpool announced earlier this month that the club have overtaken Barcelona as the world's most globally active club on the social media platform Twitter, launching eight new local language Twitter accounts in just two months.
On the digital video platform, the club is also leading the way having recently become the first football club to launch an official page on iTunes, enabling fans to download their favourite programmes to Apple devices.
Baxter said: "It's a real honour to join the team at an organisation that is steeped in history and has enormous global appeal.
"There is a real opportunity to build on the existing platforms and develop the club's digital and TV strategy to further modernise this hugely potential asset."
Baxter is British, married to Louise and has three children. He will be relocating with his family from his home in London and joins the club on Monday, February 4. He will be part of the club's senior management team. Care..
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Joined: Mar 2011
Posts: 8,163
1st Team Squad
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1st Team Squad
Joined: Mar 2011
Posts: 8,163 |
LFC appoint new digital media and TV chief
4th Feb 2013 - Latest News
Liverpool Football Club has appointed Matthew Baxter as the club's new Chief Media Officer to head up its digital media and TV operations.
Baxter brings a wealth of global digital media experience having held senior positions in well-known TV businesses including Warner Bros International Television and Walt Disney, and was part of the Fox Kids launch team in Europe.
Most recently, Baxter has been working as Senior Vice President of MGM Networks - where he worked across the commercial spectrum, with an emphasis on sales and marketing, creating and launching TV channels and MGM businesses around the world.
Ian Ayre, managing director, said: "Our digital media and television operations are a crucial component of the club's future brand and commercial development.
"Matthew will have global responsibility for establishing a world-class television and digital media business by further developing our digital platforms domestically and internationally.
"This is a key appointment in our digital strategy to create further engaging content for our growing global fan base."
Liverpool announced earlier this month that the club have overtaken Barcelona as the world's most globally active club on the social media platform Twitter, launching eight new local language Twitter accounts in just two months.
On the digital video platform, the club is also leading the way having recently become the first football club to launch an official page on iTunes, enabling fans to download their favourite programmes to Apple devices.
Baxter said: "It's a real honour to join the team at an organisation that is steeped in history and has enormous global appeal.
"There is a real opportunity to build on the existing platforms and develop the club's digital and TV strategy to further modernise this hugely potential asset."
Baxter is British, married to Louise and has three children. He will be relocating with his family from his home in London and joins the club on Monday, February 4. He will be part of the club's senior management team. Big deal. How's this supposed to help us win more games?
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Joined: Jun 2011
Posts: 4,307
Under 23 Player
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Under 23 Player
Joined: Jun 2011
Posts: 4,307 |
its all about generating merchandising money through new fans I'd be guessing. It's only a small thing but if it helps to maintain and grow our fanbase it's a good thing and the extra revenue can help us which leads to us winning more games.
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Joined: May 2010
Posts: 12,422
1st Team Regular
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1st Team Regular
Joined: May 2010
Posts: 12,422 |
LFC appoint new digital media and TV chief
4th Feb 2013 - Latest News
Liverpool Football Club has appointed Matthew Baxter as the club's new Chief Media Officer to head up its digital media and TV operations.
Baxter brings a wealth of global digital media experience having held senior positions in well-known TV businesses including Warner Bros International Television and Walt Disney, and was part of the Fox Kids launch team in Europe.
Most recently, Baxter has been working as Senior Vice President of MGM Networks - where he worked across the commercial spectrum, with an emphasis on sales and marketing, creating and launching TV channels and MGM businesses around the world.
Ian Ayre, managing director, said: "Our digital media and television operations are a crucial component of the club's future brand and commercial development.
"Matthew will have global responsibility for establishing a world-class television and digital media business by further developing our digital platforms domestically and internationally.
"This is a key appointment in our digital strategy to create further engaging content for our growing global fan base."
Liverpool announced earlier this month that the club have overtaken Barcelona as the world's most globally active club on the social media platform Twitter, launching eight new local language Twitter accounts in just two months.
On the digital video platform, the club is also leading the way having recently become the first football club to launch an official page on iTunes, enabling fans to download their favourite programmes to Apple devices.
Baxter said: "It's a real honour to join the team at an organisation that is steeped in history and has enormous global appeal.
"There is a real opportunity to build on the existing platforms and develop the club's digital and TV strategy to further modernise this hugely potential asset."
Baxter is British, married to Louise and has three children. He will be relocating with his family from his home in London and joins the club on Monday, February 4. He will be part of the club's senior management team. Care.. ?????????????
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Joined: May 2010
Posts: 12,422
1st Team Regular
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1st Team Regular
Joined: May 2010
Posts: 12,422 |
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Joined: Aug 2012
Posts: 506
Under 18 Player
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Under 18 Player
Joined: Aug 2012
Posts: 506 |
LFC appoint new digital media and TV chief
4th Feb 2013 - Latest News
Liverpool Football Club has appointed Matthew Baxter as the club's new Chief Media Officer to head up its digital media and TV operations.
Baxter brings a wealth of global digital media experience having held senior positions in well-known TV businesses including Warner Bros International Television and Walt Disney, and was part of the Fox Kids launch team in Europe.
Most recently, Baxter has been working as Senior Vice President of MGM Networks - where he worked across the commercial spectrum, with an emphasis on sales and marketing, creating and launching TV channels and MGM businesses around the world.
Ian Ayre, managing director, said: "Our digital media and television operations are a crucial component of the club's future brand and commercial development.
"Matthew will have global responsibility for establishing a world-class television and digital media business by further developing our digital platforms domestically and internationally.
"This is a key appointment in our digital strategy to create further engaging content for our growing global fan base."
Liverpool announced earlier this month that the club have overtaken Barcelona as the world's most globally active club on the social media platform Twitter, launching eight new local language Twitter accounts in just two months.
On the digital video platform, the club is also leading the way having recently become the first football club to launch an official page on iTunes, enabling fans to download their favourite programmes to Apple devices.
Baxter said: "It's a real honour to join the team at an organisation that is steeped in history and has enormous global appeal.
"There is a real opportunity to build on the existing platforms and develop the club's digital and TV strategy to further modernise this hugely potential asset."
Baxter is British, married to Louise and has three children. He will be relocating with his family from his home in London and joins the club on Monday, February 4. He will be part of the club's senior management team. Care.. ????????????? I really, really don't. Call me fickle, but I like to watch the Reds - you know, like on the field. Digital blah blah reps and how's your father??? Couldn't really give a toss. Gives a sh1t.
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Joined: Mar 2011
Posts: 8,163
1st Team Squad
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1st Team Squad
Joined: Mar 2011
Posts: 8,163 |
its all about generating merchandising money through new fans I'd be guessing. It's only a small thing but if it helps to maintain and grow our fanbase it's a good thing and the extra revenue can help us which leads to us winning more games. I don't know how setting up an Indian LFC twitter page will make any difference whatsoever. And I can't even find the LFC itunes page so forgive my reservations on the effectiveness of our marketing.
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