If you actually look into Chelsea's finances they aren't being bankrolled any more. They have some of the costliest tickets in the world which makes up for the lower capacity.
I also think our ambition is to be up at the top, its just we are trying to crawl before walking. We where leaking money to stay with the crowd and sooner or later that ends in a Leeds.
The biggest question is why couldn't we exploit the champions league win like chelsea have. (or maybe like city*, its really dodgy commercial deals)
*opinion not fact
