i dont think its a matter of looking to sell the club. i think since the daglish reign the owners have realised their failure. they now have so many players on the books that are stretching the clubs finances who really do not represent value for money considering our league positions over the last couple of years. our wage bill is probably bigger than some of the top four clubs at the moment.
the manager will also want to spend, so before he can do that he has to offload. not only to reduce the wage bill but to make sure it doesn't increase and restrict us while we're trying to move forward in the future. so many players on big contracts of £50k or > a week who don't represent value for money at the moment. - carroll, henderson, downing, cole, doni (wherever he is), carragher (harsh but he's costing us a great deal at the moment) and probably a few more. plus there are youngsters at the club who will be looking for improved deals so we have to create some room for them.
on the right track but well off the mark, we have slashed our wage bill significantly under Kenny and Brendan. the majority of high earners have gone with only really Cole and Downing left. Hendo is on 35k and has been reported so a few times.
we do not possess a wage bill anywhere near the top 4, although thats only happened in the last year or so. We are probably 1/2 transfer windows away from having a sustainable wage to earnings structure.
we were at 81% a couple of years ago and now just under 55%(in echo), target is meant to be 50% or less.
You cannot constantly increase expenditure and hope revenues are sufficient enough to cover. When we do get champs league footy the benefit will be enormous as currently we do not budget for it.
