nothing like trips 2 wembley.
You become a football fan to watch your team win things, not to come 4th?
Can you celebrate coming 4th?
I think a lot of football fans are becoming accountants. 4th gives you money, cup finals give you memories.
I agree, I've said this in the past also, football fans want to travel with their friends and families to see their teams lift trophies and celebrate. 4th does not give you the same satisfaction as winning a trophy whether its the champions league or a lower cup. 4th gives you more money yes but the fans don't really care about that aspect. The board will probably celebrate 4th spot more since it secures more money for the club.