Looking at the commercial no I do not see anything racist that jumps out at you, there are no racial slurs, or derogatory comments but I can see where the people who are complaining are coming from. In todays society especially, all african cultures are depicted as "tribal". They are seen as backwards, and not as advanced as modern day society. As we know that is not the case. It seems as though the black community is starting to get tired of seeing this depiction of themselves and feel it is time for the other side of the coin to be shown and to move away from this hut dwelling society that the world thinks they belong to. Unfortunately with the suarez and terry cases starting to lose their fire the british media saw this as a perfect opportunity to raise the issue again. Reina has no fault in this commercial he is being paid to do what the director wants but to make this as high profile as possible they are obviously going after the famous footballer rather then the unknown director.