Yes when did coming in 1st and winning trophies take a back seat to coming in 4th. I dont ever remember any of my atletic coaches as a youth saying "lets go get 4th this year boys who needs trophies for finishing 1st in competitions".
The problem with your comment is that we have a chance of coming 1st in a poorly funded cup competition that most top clubs aren't bothered about - even Kenny has openly admitted that which hasn't really set it up as a glorious occasion.
Let's not be hypocrites, if utd or chelsea were miles off the pace in the league and celebrating reaching the carling cup final you'd be laughing in their faces, and you know it.
If your atheltics club were going to get £50m for finishing 4th or £1m for something else I'm sure they'd go for the first option.