this is only a guess but BITTERNESS
I just think they realise a grand old history is all very nice when it comes to memories but does'nt get you anything in todays game, our fantastic History has become a burden because it's given fans an expectation level well beyond what we as a Club will ever reach again.
Or at least it gives our fans a bitterness well beyond our expectations that suggests we might as well play in the Championship because all hope is lost.
Things go in cycles. It was our time in the 60s through the 80s. Now it's the time of Manchester. It's never really been the time of London though, has it, and there's nothing to suggest that will change immediately. Spurs are doing well, but what will happen to them without 'Arry, even if he's only a part-time England manager as I've seen mooted?
We're not the club we were, but that doesn't preclude us from being that club again. I'm not convinced we have all the people in the right places that we need. Perhaps we don't yet have the squad or the manager to bring home the title immediately, but take a look around. This club is on the up, while those London clubs are struggling to tread water for the most part.
Where is the evidence? We're strong in the cups again. That was the first thing Rafa did. Use the cups to raise the club's profile and get some extra cash. The league came later. It's funny how people forget these things with their "We must win the league now or we're toast!" attitudes. I'm not convinced England will become another Spain with only two clubs in the mix for the title from the first match of the season, and that will provide us with plenty enough opportunity to build the right squad with the right manager. Remember - some of the clubs best buys in recent times came when we could only get the people who wanted to play for the club, and that largely excluded the people who wanted to play in the CL. We used that as a foundation, and the high league points totals and goal scoring records only came after.
One step at a time chaps. Not even Shankly built this club in a season, so how can you expect Dalglish to do more?