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Joined: Sep 2009
Posts: 2,215
Under 23 Player
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Under 23 Player
Joined: Sep 2009
Posts: 2,215 |
Adidas saying we don't deserve a contract renewal?
What a joke. Whenever I go to any adidas shops, we outsell chav's shirts anytime. Most of the time, our shirts are almost always sold out while chav's still have bucketloads left hanging on the shelves. CL or not, we out sell many other teams in terms of shirt sales.
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Joined: Aug 2010
Posts: 9,605
1st Team Squad
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1st Team Squad
Joined: Aug 2010
Posts: 9,605 |
Done deal now apparently! Warrior Announcement
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Joined: Aug 2010
Posts: 9,605
1st Team Squad
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1st Team Squad
Joined: Aug 2010
Posts: 9,605 |
Its good that LFC has got a huge contract , but i thnk itl affect shirt sales abroad as warrior sports is not present in all the countries . Adidas has a wider supply base. How is the deal strutured? Do we get a high % of sales? Or are we just getting the 25m a year and that's that, or a very small % of takings. Because if we don't get much of a % of shirt sales, then it doesn't really matter that much how many shirts get sold. And I'm sure they can distribute around the world somehow. Long term it does matter, because it decides whether we'll have more or less supporters hanging around the club! I don't understand what you're saying wiht this. this. We have suppoorters based on those already that are fans, their children etc, and then those that begin liking us because of our successes. Nobody becomes a supporter because they can buy the shirt in the local shop. What I'm saying is that for some new supporters (or those who yet don't have decided what club to support) it does matter if the shirt can be seen in the sports shop. If the LFC shirt isn't available it's likely that they simply will choose to support another club. I think this problem isn't big in England, but abroad. International supporters don't always choose between for instance Arsenal or LFC (2 PL clubs) but perhaps between Barcelona and LFC. If our kit can't be found in the shop, then it's a done deal that we've lost a supporter!
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Joined: Jun 2011
Posts: 2,104
Under 23 Player
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Under 23 Player
Joined: Jun 2011
Posts: 2,104 |
I know down here, it's always Barca, United, Chelsea shirts and then Arsenal when it comes to shirts found in shops. When I've looked for shirts, I've always had to go to the Adidas store. But in saying that, the shirts that I see being worn around on the street the most without a doubt are Barca and Liverpool.
Last edited by Pops; 19/01/12 11:55 AM.
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Joined: Sep 2009
Posts: 2,215
Under 23 Player
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Under 23 Player
Joined: Sep 2009
Posts: 2,215 |
My only concern now is how Warrior is going to market their brand around the world without existing supply chains.
The good thing about Adidas is that they already has existing shop fronts and it's easy to put the shirts on the streets. Warrior will have lots to catch up.
It'll be back to the same Reebok situation where the brand wasn't as strong as adidas and hence we lose out on marketing.
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Joined: Jun 2011
Posts: 2,104
Under 23 Player
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Under 23 Player
Joined: Jun 2011
Posts: 2,104 |
New Balance is everywhere though, so that might be an avenue that they might be looking to exploit.
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Joined: Dec 2009
Posts: 10,988
1st Team Regular
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1st Team Regular
Joined: Dec 2009
Posts: 10,988 |
Its part of new balance tho as pops mentioned. Thats recognisable for me.
Back to Back World Champions baby!
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Joined: Jul 2009
Posts: 12,416
Moderator
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Moderator
Joined: Jul 2009
Posts: 12,416 |
I am sure Warrior/New Balance see this an opportunity to expand their global image,Retail outlets will want Liverpool shirts to attract customers into buying other stuff they dont need.
"Romance has broke down
This boy is crack'in up"
So not a moderator
Valar Morghulis
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Joined: Aug 2010
Posts: 9,605
1st Team Squad
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1st Team Squad
Joined: Aug 2010
Posts: 9,605 |
Yeah, perhaps they see an upside in expoiting our brand!? Maybe we aren't that bad after all? 
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Joined: Mar 2011
Posts: 218
Under 16 Player
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Under 16 Player
Joined: Mar 2011
Posts: 218 |
In india there is no warrior , and very few traces of new balance , adidas is big , thats the biggest concern for me personally , how am i gona get my liverpool kits next year :'( .
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