KopTalk.com Forums Football Liverpool FC Forum Is Liverpool FC a global brand name?

Liverpool FC is a global brand name. In marketing terms, that means it's definately worth more than what the owners paid for. I think the owners recognise that, being American businessmen and all. I hope they can do the one thing that past management have failed to do, that is to use this global branding and take the club to the next level. If they understand this, then they must recognise that they are not starting from scratch in brand building, that started over a 100 years ago, they must now invest to better the product and with a good marketing plan, go on to reap the rewards that would surely run into the hundreds of millions of pounds range. Think about it, the brand is established. Liverpool FC today should be a club with zero financial problems. How important is brand image? banks today take a company's brand rights as collateral for loans that may run into billions. One leading global beverage manufacturer, wild guess which one and you will probably get it spot on, was offered such a deal and refused, they understood that their brand image was a priceless commodity. We are constantly breaking records online for the most members on facebook in such a short time and such, we have recently launched our own social networking site, these are all positives. Any business individual with half a brain would recognise the awesome potential of the Liverpool FC brand name and make the necessary investments. The owners of chelsea and man city are just starting to built what we already have. With better foresight we can be giants. Real Madrid is a good example of a club that know their brand potential and don't look to waste it.

I have a friend in the US who says Liverpool is a global brand, along with the Manx, Real Madrid & Barcelona. The main reason is due to success as winning the European Cup was the only time football stories reached all corners of the US. Man City & Chelsea are going round in circles cos this free publicity is based on success & success only.

So if it goes on European Cup success then does that mean A.C.Milan, Ajax and Bayern Munich are as big in name as us then...

Whether we are a global brand does not matter what matters is generating revenues. If your fans don't spend money then its useless as an asset. But its not just Liverpool the game is slowing down in terms of its appeal both international and club football. At the same down as revenues are decreasing operating costs driven by players wages (abd the latest crazy increases) allied with incresed capital costs (raw material) and increased funding costs (interest on th way up) mean its not the best time to invest heaviliy in a high risk business like a football club. So the original poster has a point but its not all plain sailing. The time to do this was 5 or 10 years ago but thats gone now we are we where we are. Its very worrying for the LFC an though because with all the risk we have no choice now but invest big very big alse we are finished as a top 4 club.

I really cant see us getting into the big four for the foreseeable future if am honest, we would have to invest an obscene amount of money just to even compete with Spurs who for me are the fifth best team in the Country. When you take into consideration the owners wont be splashing out the kind of money fans think they will and with us having such a poor manager now in charge, I think the best we can hope for is sixth place for the next five seasons at least, and we have our work cut out for that even...

Unless we spend £600m reclaim you are right and I am getting the impression Henry is not a risk taker. So 6th it is

Liverpool Football Clubs owners will run the Club the same way as Randy Lerner has run Villa since he took charge, not including the Darren Bent signing. He will keep a tight ship and wont be splashing the cash onexpensive signing's like Fans seem to think. We will probably sort the stadium issue out and he will keep us out of debt which i suppose in this day and age is a good thing, there wont be any world class signings though, just good, honest, dependable ones with good resale values on them...

So why lambast Rafa then if you are aware of all of this,you really are a whopper.

Benitez was toxic thats why, he should be in court for gross incompetence with Club funds with all the money he wasted, he could of spent far less and still produced the same sort of finishes in the league, 5 out of 6 title run ins over before xmas, disgraceful manager who was badly found out at Inter...

Rubbish,you have admitted on numerous occasions that this club has been in decline for 20 years so why blame Rafa for been out of the title race when you are saying we shouldnt even be in it?
And Grabiner sorted out the real crooks in court remember.