It's because the poor are told to live by captialist principles and the rich are allowed to live by socialist ones.
Let's make an imaginary person that probably makes up 90% of people. Miss x goes to college trains in HR works hard and after 5 years is promoted to personnel officer for her factory. She has responsible job and a mortgage. Miss x earns £35k per annum
Is miss x a rich or poor person ? Is she a good or bad person ? Has she done the right thing or the wrong thing ?