Buying a villa for 400m and spending 600m to win something does not guarantee comparable returns on the commercial front.
The club will need to have global fan appeal as a pre-requisite for any interested buyer.
Agree.
And there is one more interesting point in the financial aspect.
We all know the FFP rule is not going to work 100%. However, it have imposed some restrictions for the owners, expecially new one.
If someone purchases Villa and want to invest 600M, they cannot simply get their cheque book and pay. They need to increase the revenue first so that the spending is justifiable.
They normally do it by getting huge sponsor deals (which is paid by themselves) or selling the stadium naming rights to themselves etc.
However, UEFA is likely to investigate into those deals stricter than before. There is no way they can impose a 600M sponsor deal to a middle club straight away and use that cash to invest on players immediately.
It may take more time for the new owners to inject those funds to the clubs in a form of turnover.
Nowaday, it is not that easy to pass through the FFP. The FFP doesnt work perfectly, but it works in someway to prevent owners to splash cash in a ridiculas way in one or two transfer windows somehow.
