yes it is they buy winners and they end up winners you have to take the risk and buy top class if you want the top rewards
not just spend big as we did on average players that's where the average spend per player shows this up
apart from Leicester who are out of the blue and how many times do you see that not many
but Chelsea bought Shevchenko, Crespov Veron, Mutu and Ballack to name but a few all came with top reputations for big money and most with proven success and all flopped...