Fellow Sky pundit Gary Neville believes the Reds' inability to attract the elite players to Anfield has cost them dearly.
"There's a bigger thing with Liverpool about what type of club are they now," he said.
"They can't compete in the transfer market with United, Chelsea and City and that's been proven now over a period of the last five, six, seven or eight years.
"They have spent money but they can't get the real big players to Merseyside.
"Whether we like it or not, they can't get the best players, they've always got to sign players that have the potential to be a great player and sometimes they have got that right."
I agree with him. the question is "WHY?"
Why..Because Rodgers said
“I would rather have one or two absolute top players than seven that might not help. It's about the quality. We can't be going into the Champions League this year with doubts about players. We have to be going in knowing what the players' capacity to play is and their capabilities." A day later he signed Lambert

...small club mentality and unable to compete with the big spenders,its not rocket science.