Emp, you are not alone cos I like it too. I was reading in one of the papers the idea for the material was taken from our kit in 1990, the last time we won the league. Also, we never won the league with Carlsberg so perhaps a clean break from then is a good thing. Also, if Standard Chartered Bank are coughing up £20m a season we should all like them regardless of who they are.
By the way, the true measure of how the kit is liked is with the kids. My 2 love it, & they want Pepe's kit too. Looks like I am doing more overtime!