Back to the orginal post Uniteds kit deal. The FSG fans have been explaining how FSG are the best in the world at obtaining sponsoship and this will compensate for us having a small ground relative to our main rivals man united.
So why have LFC not got a kit deal worth £75m a year over 10 years?
Why ?
Might it just be FSG are no better than the others and our product over 10 years is not deemed to be as attractive.
And the stadium DOES matter for sponsors I dont care what anyone says they look to the overall image
This is the biggest kit in the Prem so far, but before this one, Warrior was paying us more than Nike was paying United. Warrior was paying us 25 million while we were living under their shadow, even when they were walking the league Nike only ever paid them 23.8 million. Who's to say our next kit deal won't be bigger and better? After losing United and Arsenal, Nike just might try to make a bid for our next shirt deal.