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Joined: Jun 2011
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Look, Chelsea doesnt exactly have a 90k stadium but they arent struggling for sponsors. LFC had the higest number of televised games last season...that is what sponsors are after. Sponsors are after teams with a high number of games on tv. Those teams tend to be the ones playing the most attacking and attractive football, that is why LFC had so many matches on TV and that is what sponsors are after. It is a fact and feel free to investigate it if you don't believe me.

End of sponsorship debate really, because it cant be disputed.


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sponsors only want to spend money a new shiny bowl stadium though don't you know that? why would they ever want to sponsor an old famous stadium with all its fame and history?

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My bad....lol


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We're certainly lagging in the sponsorship department at the minute - that old stadium is holding us back something chronic frown

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Originally Posted By: Maxi88
Sponsors will sponsor teams with the most success, not based on their stadium, whether you consider it a brown paper bag or not


Factually incorrect whereas success is extremely important sponsors look also for the impact on their image it's a general thing and therefore sponsors look at everything including the stadium. In terms of sponsors, sponsoring the stadium the stadium is pivotal for obvious reasons. In the future (the way we are heading) Liverpool will have a lesser stadium than our rivals that will be reflected in our brand it has to. Anyone who says otherwise is not facing reality.

Last edited by Stanley Park; 26/06/14 07:58 AM.

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Originally Posted By: Duncan_Donut
We're certainly lagging in the sponsorship department at the minute - that old stadium is holding us back something chronic frown


We are looking to the future Duncan our rivals will have large impressive stadiums we won't even Everton are looking to a new stadia. As this situation emerges we will fall further and further behind and so will our sponsorship. Don't make the mistake of extrapolating present day to the future


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I have been listening to these stories about Everton, Spurs, united, city all building new stadiums...but i have yet to see any new stadiums actually being built. There must a reason.

Basing your arguments on the theory that it might happen is a mistake. You are telling us not to make the mistake of extrapolating present day to the future but are doing the same by assuming the stadium will have as an important a role to play in the future when all signs are pointing towards the fact that media broadcasts are where the money is. Assuming we won't be broadcast because we don't have a 90k stadium is just foolish IMO. We had the most broadcasts last season despite not having the biggest stadium.


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In 2011 Liverpool signed a record sponsorship deal with Warrior, it was the largest deal for an English club. Now I know in 2011 we had a 90k state of the art stadium but still I thought id mention it smirk

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Originally Posted By: Stanley Park
Originally Posted By: Maxi88
Sponsors will sponsor teams with the most success, not based on their stadium, whether you consider it a brown paper bag or not


Factually incorrect whereas success is extremely important sponsors look also for the impact on their image it's a general thing and therefore sponsors look at everything including the stadium. In terms of sponsors, sponsoring the stadium the stadium is pivotal for obvious reasons. In the future (the way we are heading) Liverpool will have a lesser stadium than our rivals that will be reflected in our brand it has to. Anyone who says otherwise is not facing reality.


Not facing reality in your opinion whereas I'm off the opinion that you're not facing reality. Been a bit of an impasse for the last 100 pages or so really

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Originally Posted By: Stanley Park
Originally Posted By: Maxi88
Sponsors will sponsor teams with the most success, not based on their stadium, whether you consider it a brown paper bag or not


Factually incorrect whereas success is extremely important sponsors look also for the impact on their image it's a general thing and therefore sponsors look at everything including the stadium. In terms of sponsors, sponsoring the stadium the stadium is pivotal for obvious reasons. In the future (the way we are heading) Liverpool will have a lesser stadium than our rivals that will be reflected in our brand it has to. Anyone who says otherwise is not facing reality.


I wonder how Chelsea has been increasing their commercial revenues (sponsorship and merchandising) despite having a relatively small stadiun, in fact smaller than Anfield, maybe you could enlighten me.

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