If football changes vish and clubs need to lower the prices to attract back fans (hardly impossible) the clubs with the largest stadia (volume) will be in the strongest postion both for gate receipts and marketing sponsorship due to the spectacle
Forget it, ticket prices will not go down, if in an economic crisis over the last 5 years it increased, there is no reason for it to go down especially with an improving UK economic climate. Yes, if you have 90k seats, ie, much bigger supply, then you need to drop prices, otherwise no need, FSG are no fools. They are spot on with their 58k seats stadium developed at the least cost.