Marko no one was buying the £65 shirts though including me.
That's the point. You would have to be a real mug to buy the latest kit every year to show what a great fan you are. The only people who are the exception are children who want the latest kit.
Any adult with half a brain can see its a global marketing trick
The kit will sell just like every other kit did.....the world is full of cheap marketing tricks and yet they still sell their goods. I agree it's pointless buying a new kit every year but yet, the shirt sales still happen so obviously there are still a lot of people willing to spend.
