KopTalk.com Forums Football Liverpool FC Forum Financial reality rears its dark head

Maybe you overestimate them

If you are percent positive who is it and what do they do ?

I am sure you are right though. But in the 25 years we have had our season tickets the club have not asked our views once. Not once.

Knowing their customers, doesn't mean giving in to their wishes. It's a supply & demand scenario.
Regardless of the product or service, ALL customers want lower prices - increasing prices doesn't mean you don't know or understand your customers....it just means that you want to stay in business!

Very true but to stay in business you need for the customers to keep paying the prices. You yourself are an example of that

he was replaced though when he stopped going

The club has plenty of customers - many of which haven't been fortunate enough to be able to get tickets. Their time is coming......

If we were struggling to sell tickets then yes, it would make no sense to increase the prices.

And so will I be but one day that chain will end. The club will reduce the prices and we will all say no thanks rather watch it on my warm chair,

End of Liverpool as a top club

Who are these people if they are rich they are few in number. And will they go every year for 20 years of course not they will pick and choose .

A tiered approach to pricing is a good practice as it allows to offer a value for money product to different segments of the market especially if the demand is there. I think it would be irresponsible to make such a move without proper marketing research. I also think that the club will find out quickly (before the start of next season) if their decision made sense, this is also why perhaps they communicated this so early.