vish whats the difference between a customer and a fan? not being argumentative i honestly dont know
A customer is one who will consume only if he feels it's value for money and will change to a product which he perceives as having a higher value for money. A fan will consume only one product and will not change. If he cannot afford he will stop consuming (or reduce consumption) but not change even if there is another product with a higher perceived value for money. Fans are unreasonable consumers of a particular product. This is only my opinion BTW.
I occasionally watch Wigan when they play arsenal Chelsea or utd because the tickets are cheap £20 and I like to see top players then I would be a customer. But when I watch Liverpool at anfield I am fan? Even though I am beginning to hate Liverpool FC the club ?
Who would you like to see win when LFC is playing Wigan? If you want to see LFC winning, whether you are at the game or not is irrelevant here, then in my books you would be a LFC fan, but, a consumer when it comes to Wigan (you perceive watching a Wigan match good value for money. But, if you want to see Wigan win, then of course you would be a Wigan fan. By the way, nobody is born a fan, it starts as a consumer, he only becomes a fan when he becomes an unreasonable consumer as then emotions get in the way of reason. Being a fan is about emotions not reason. If you consume a lot of Wigan and hate LFC, you could become a Wigan fan with time, you'll know when you would wish Wigan to win.
Even if you have started to hate LFC, do you want us to lose tonight?
