We will continue to lose out on sponsoship until we win titles and champions leagues again. In my opinion we are just trading on our name and we only do that for so long. The reality is FSG are probably overachieving on sponsorship at the moment. Sponsors want success they don't want their product associated with losers.
Completely agree with this. We're doing well to have such a lucrative sponsorship deal with Standard Chartered, considering our standing over the last few seasons. The fact that we've got a secondary sponsorship from Chevrolet is good news. There are a few other partners we've gained over the last year or two aswell. Jack Wolfskin springs to mind, and I remember another one being announced too. The more sponsors we gain, the more money comes into the club, which can only be a good thing.
If we can match success on the pitch, then it'll only help feed financial success further.
We shouldn't be comparing ourselves to Manchester United in any way at this moment in time. There's a gigantic gap both on and off the pitch between the two clubs at the moments. If we can close that gap on the pitch, then the gap will then close off the pitch too, but we certainly shouldn't be expecting to be on a par with them financially until we're anywhere close to them on the pitch.