Some people need to get real. Just because we're Liverpool supporters and love our great club does NOT mean that everyone else does, especially not foreign players born long after Liverpool's glory days. Why do you think we've over spent on British players recently? It's because the clubs status and history only matter within Britain. Nobody else could care less.
We're still one of the most popular clubs in the world. In the top ten richest clubs in the world from income, and that's from our dated stadium etc. Do you seriously think that companies like Standard Chartered and Warrior are going to invest the amount that they have on a club that can't get their name out there?
Liverpool is still a massive club globally and is still drawing fans in, I mean how many kids do you see walking around wearing Liverpool shirts? That's not just in Briton, I'm not from Briton and there are lots of fans down here, just like there are elsewhere. We're not just making money from sky, it's from merch sales too and that's globally.