Love the tie-in with the Red Sox. *That* is what FSG are bringing to the club; a very smart piece of business this. It will be very interesting to see what kind of kit New Balance can produce, given that they appear to be new to football - not only must it look good it has to be comfortable to wear and shouldn't need changing every five minutes.
New Balance are not new to football, they were around in the mid 80's early 90's. disapeared due to not being able too keep up with the big guns like addidas, Nike, puma, reebok ect. The like of Neal Cox of Boro and Bryan Robson used to wear these boots to name a couple.