Whether we are a global brand does not matter what matters is generating revenues. If your fans don't spend money then its useless as an asset. But its not just Liverpool the game is slowing down in terms of its appeal both international and club football. At the same down as revenues are decreasing operating costs driven by players wages (abd the latest crazy increases) allied with incresed capital costs (raw material) and increased funding costs (interest on th way up) mean its not the best time to invest heaviliy in a high risk business like a football club. So the original poster has a point but its not all plain sailing. The time to do this was 5 or 10 years ago but thats gone now we are we where we are. Its very worrying for the LFC an though because with all the risk we have no choice now but invest big very big alse we are finished as a top 4 club.
You do make some valid points. Liverpool FC created a whole generation of fans from 70's and 80's and that passion is still alive and well today. A great majority of fans, especially here in Asia, are Liverpool fans who pay a pretty penny to watch EPL matches on cable. In Singapore where I live, the local broadcaster who won the tender for this season paid a whopping 400 over million dollars for rights. This in a country of just under 4 million in population. Let's consider this for a moment, what if the team you support, for example Liverpool FC were to get relegated, I think most fans would simply stop subscribing, of course this may very well apply to utd fans as well. Because of sheer fan base, this would directly impact the value of the EPL and therefore profits. Would it not be wiser to have a system where the more successful teams get a bigger share of these massive proceeds say based on number of titles won, league, champion’s league etc, based, for example, on a point system. By saying this, I don't mean go the way of La Liga which permits the clubs to negotiate their own deals privately with the broadcasting companies without sharing revenue, with the likes of Real and Barcelona who garner much larger audiences which effectively allows them to demand around a 50% share of the cash designated for the whole league. This is a disaster waiting to happen. I am talking about a fairer system which not just benefits the already fat cows at the F.A. alone but the talent that brings the business in, clubs such as Liverpool F.C. for example. You can built a new Stadium and see tickets prices go higher and higher, that's about all the direct revenue the club will make with fans in England bled dry trying to carry the club all by themselves.
