Some people forget how bad it was with H&G and in a different respect even under Moores. We barely had a website, the club store was a joke, no commercial presence and with the collapse out of the CL places in 2010 we were nearly on the brink of administration.
FSG are not the perfect owners. They've made mistakes, and they aren't the sugar daddies that the likes of Chelsea and City have had, but they are competent business people, and I am optimistic about the way things are moving.
Yep, FSG have modernised how we operate, with the merchandising, marketing, sponsorship etc, they are experts in running sports franchise business, just let Klopp run the football side and fund him, they were new to football and how it operates, hopefully they have cottoned on now.
