LATEST

NEW BALANCE ATTEMPT TO BLOCK LIVERPOOL’S NIKE DEAL

Nike Liverpool Kit

New Balance are trying to block Liverpool breaking ties with them after a new bumper kit deal was ironed out between the Reds and Nike.

The new deal with Nike is believed to be worth around £70million per season which is up £25million per season on the existing New Balance deal.

Liverpool were planning to announce Nike as their new kit supplier from the start of next season but High Court action could prevent the deal from going ahead.

New Balance have filed a dispute at the High Court as they claim that they have the right to match Nike’s offer due to a ‘matching clause’ in the existing deal with the Reds. New Balance are of the opinion that Liverpool must grant them a contract extension but the Anfield club dispute this.


New Balance have offered to match Nike’s deal but this still isn’t as attractive to Liverpool chiefs who believe Nike can offer greater exposure and distribution around the world which would also include tapping into new regional markets.

A statement issued by New Balance reads: “As a long standing and committed sponsor, we are keen to continue our strong partnership with Liverpool Football Club and renew our agreement in 2020. In line with our current contract, we have matched the offer made by Nike.

<<– Buy football club shares online in minutes –>>

“As part of the contract renewal process, LFC has called into question elements of the agreement and as such we are asking the courts for clarity on this case. Both we and the club are keen to resolve any contractual challenges as quickly as possible and have agreed to an expedited process in the courts.

“New Balance is eager and confident to maintain its sponsorship of Liverpool Football Club and we look forward to continuing our record of success as LFC’s playing kit provider.”

A Liverpool spokesman added: “We can confirm that our kit supplier, New Balance, has commenced a legal dispute against the club. We will not be making any further comment during these legal proceedings.”

Despite the legal row, New Balance have already designed 3 new kits for Liverpool for the 2020-21 season.

UPDATED: NIKE DEAL ONLY GUARANTEES LIVERPOOL £30M-A-YEAR