Liverpool Football Club has today announced a new partnership with Western Union which sees them become an official principal partner and the official money transfer partner of the club.
The deal will also result in Western Union becoming the club’s first-ever official shirt-sleeve sponsor.
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Liverpool’s chief commercial officer and managing director, Billy Hogan commented: “Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner.
“We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad.”
Liverpool will receive £5million-a-year over the next 5 years as a result of the link-up.
- The Western Union sleeve patch will be available free of charge to all fans who have purchased an official 2017-18 Liverpool FC shirt in store and online from Sunday August 27.